What Does “Natural” Cosmetics Mean?

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What Does “Natural” Cosmetics Mean?

By Ashley Sachs, Creator of Blended and Custom Blend Specialist

Cosmetic regulations in the US are almost non-existent. Because of this, companies are legally allowed to use the word “natural” freely and with no consequences. So what does “natural” really mean? According to Formula Botanica, the award-winning and accredited online Organic Cosmetic Science School, there are four “shades” of the word.

Shade 1- The purest form of natural cosmetics: The ingredients used in your products were plucked straight from nature and it maintains its original chemical structure. For example, an oil; you pick a seed from a plant, cold press it and it still maintains its original chemical shape and structure.  

Shade 2 – Ingredients have been naturally derived: Harvested ingredients have undergone chemical reactions. Generally used in the creation of water based products like lotions, creams, foundations, etc.

Shade 3 – Ingredients are “nature identical”: Ingredients are not derived from nature, they are synthetically processed, BUT the ingredient is identical in its chemical structure to the same ingredient found in nature. For example citric acid; you can derive it naturally, but because of the scale of consumption (in foods and cosmetics) a majority of citric acid is processed synthetically. 

Shade 4 – Ingredient is obtained from plant resources but are mimicking a synthetic molecule: The cosmetic industry has created synthetic molecules to enhance the performance of cosmetics. An example is glycol; used as solvents, humectants, dispersants and preservative boosters. Because of their enormous benefits, “natural” cosmetic brands use plant resources that are processed to mimic these synthetic molecules. 

I am unsure if the creators of Goliath cosmetic brands actually wear their products, I however,  have only been wearing Custom Blended Cosmetics since 2011. Their performance as well as their ingredients are as important to me as they are to you. 

What Does “Natural” Cosmetics Mean?

For more information about Blended visit www.simplelovelyblended.com 

or schedule an in-person or virtual makeup application tutorial 

by calling or texting 301-466-5625 or emailing [email protected]

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What Does “Natural” Cosmetics Mean?

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