The Women's Journal

People In Profile New Castle 3rd Quarter 2020

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Fred Dawson

Frederick J. Dawson is a Chartered Financial Consultant (ChFC), Chartered Life Underwriter (CLU) and Executive Vice President of Bassett, Dawson & Foy, Inc. BDF Inc. has provided wealth solutions to clients in many states across the U. S. right from their Wilmington, DE office since 1985. Fred is one of the original founding principal partners of the organization. His approximately 350 financially related articles have been published locally, nationally, and internationally. Fred is completing his third book, “Pearls: Women Who Radiate Success,” in honor of his mother’s memory and positive influence on his life. He has been a frequent radio, television, and professional organization guest, including several appearances on CNBC.

Fred achieved his lifelong dream of performing with his musical hero “Yakety Sax-Man Boots Randolph” at Wilmington’s Grand Opera House. A “Legend in His Own Mind” Fred’s multi-award-winning band, “Club Phred,” has helped raise more than $5 million for various local and national charities over the past 15+ years. Club Phred has even performed in The Baby Grand with the horn section of The Late Show with David Letterman. Additionally, he’s “rocked and rolled” with some of the biggest rock stars in the U.S. and UK.

Fred is married to Louise, has two sons and five grandchildren, and has resided in Delaware since 1957. His hobbies include antique & classic autos, music, and mentoring youth.

Frederick J. Dawson, ChFC, CLU E.A.               Delle Donne Corporate Center


Dawn Uncapher

Dawn Uncapher established Essential Balance, LLC, a Neuromuscular / Medical / Therapeutic Massage and Wellness Center in 2004. Her Native American background has provided her with knowledge of herbal remedies and has taught her to value meditation.

Overcoming her own hurdles, along with the deep desire to help others incorporate natural ways to assist in healing and improving their quality of life, inspired Dawn to create this healing space. Dawn’s love of natural healing led her to study oriental medicine, become a certified essential oil coach, as well as to develop Essential Balance’s all-natural therapeutic product line.

Dawn has an Associate Degree in Physical Therapy (1990), an Associate Degree in Dental Hygiene (1994), a Bachelorette Degree from University of Maryland Baltimore (1999), and is a graduate of the Delaware School of Shiatsu (1999). Dawn has special training in Medical Massage, Oncology Massage, Myofascial Release, Craniosacral Therapy, Orthopedic Manual Therapy, and is a trainer of Certified Infant Massage Instructors. Dawn is always working to improve her knowledge-base by learning new skills and incorporating the latest cutting-edge technology in order to help heal others by offering the best natural healing assistance options to decrease clients’ pain and improve their quality of life. Dawn can empathize with so many conditions as she has had her back broken in an auto accident, she has survived breast cancer, uterine cancer and skin cancer.

Essential Balance, LLC            302-861-6353              [email protected]


Joanne Graves

Joanne Graves, LE, CMT, is the founder and owner of Sanctuary Spa in North Wilmington, Delaware. She received her esthetics license at Aesthetician Technique, Ltd in 1996 and massage certification at DTI the following year. After investing seven years building a skincare and massage business at an award-winning nail salon, she opened Sanctuary Spa in January of 2003. Inspired by her passion for nurturing others, Joanne created Delaware’s first dedicated day spa as a tranquil retreat from the stresses of daily life. Sanctuary Spa was born out of her own experiences with spa treatments.

Like most women, she wears many hats: wife, mother, business owner, and volunteer. Joanne appreciates the necessity of bringing balance to one’s life with self-care through the healing power of touch. However, “I was often intimidated when visiting the upscale salons that offered spa services. I felt as if I didn’t belong to their required class of clientele,” claims Ms. Graves. Those less than stellar experiences led her to an ‘a-ha’ moment. She would create a beautifully appointed spa offering world-class services. It would be a safe space, a haven, free of judgment and preconceived ideas of who might be allowed to attend. Sanctuary’s mission is to treat each client with all of the dignity and respect they deserve, created in the image of God. When not at the spa, Joanne serves as an ambassador for Your Cross Talks, a Christian CEO peer advisory group. She enjoys studying nutrition and creating whole food plant-based meals, volunteering at a community garden and, with her husband, is a foster care respite provider.

Sanctuary Spa          302-475-1469 


Rita Wilkins

Rita Wilkins, also known as “The Downsizing Designer,” is a nationally recognized interior design and lifestyle design expert, TEDx speaker, coach, and author of the Amazon #1 bestselling book, “Downsize Your Life, Upgrade Your Lifestyle: Secrets to More Time, Money and Freedom.” For the past 35 years as President of Design Services, Ltd. she has designed thousands of residential and commercial interiors throughout the United States, making a difference in the lives of her clients through design. She is a graduate of University of Rhode Island, and attended Rhode Island School of Design, University of North Caroline and University of Virginia.  

Inspired by a trip to a Third World country, Rita was profoundly impacted by people who had so little but were happy. This experience led her to downsize from her 5,000 square foot home in the country to her 867 square foot “jewel-box” apartment in Historic Philadelphia. She gave away 95% of her possessions to people who needed or wanted them and is now living on 5% of what she once owned, and has never been happier.   

When she downsized and decluttered, Rita reimagined, reinvented and redesigned a simpler, more abundant life… with less “stuff” and more fulfillment. She went from a life full of stuff to a life full of meaning.  

A sought-after motivational speaker and lifestyle design expert, Rita shares her inspirational story and her practical tools, tips and strategies on national stages throughout the country, in 2-day transformational workshops, and in one-on-one private coaching with clients. She challenges them to think differently, to downsize and declutter their homes and their lives so that they can make room for what matters most to them. 

Live the life you love… by design! 

Rita Wilkins            302-354-0972          [email protected]



Lynn Paxson

Lynn Paxson is the owner of Oasis Senior Advisors Delaware and a certified senior advisor. She launched the Delaware franchise in late 2015. As Oasis Senior Living Advisors, Lynn and her team help fulfill a need for assistance with senior living that is currently lacking in our community. They work closely with seniors and their families to help maintain their dignity and the quality of life that seniors truly deserve. They do this by meeting with seniors and guiding them and their families through the living options that are the best fit for them based on their specific situation. It is her mission to promote successful ageing by bringing older adults and resources together, thus achieving an improvement in seniors’ lives and leaving a positive mark on society; because the right place means everything.

Lynn knows firsthand how difficult it can be to navigate the ever-changing sea of options while trying to learn all the “ins and outs” of an area in which most do not have expertise. She helped her mother-in-law find the community that best fit her needs and personality. The process was challenging, stressful and time consuming with no one to guide her. She has experienced how these challenges can impact families and is now privileged to be able to provide guidance to seniors and their families. Each of Lynn’s team members has personal experience that drives their passion for this work.

Oasis Senior Advisors Delaware team is knowledgeable, compassionate and sensitive to the concerns of our elderly and their families. Our team is trained in all types of senior living such as memory care, assisted living or supportive independent living. 

Oasis Senior Advisors believes in giving back to the community. They are involved in many organizations that help the local community and/or our seniors. 

Oasis Senior Advisors Delaware       302-668-0298

Thank You . . .

To Our Photographer

I would like to thank Debra Zeccola of Debra Zeccola Photography of Newark, DE for being our photographer for our photo shoots in New Castle, Chester, and Delaware County PA. Debra has over 25 years of experience as a licensed professional photographer. Debra provides her clients with outstanding photography services for weddings and events, family and individual portraits, baby photos and so much more. Debra was an absolute joy to work with, and I couldn’t have asked for a more professional and prompt photographer than Debra.

Debra Zeccola Photography     302-239-7193


To Our Stylist

Thank You to Salon Pasca for providing hair and makeup for our 2nd Quarter Photo Shoot. Salon Pasca is the vision of award winning and internationally recognized Master Stylists Natasha Latina and Ann Tasker. Salon Pasca houses seventeen unique creative minds ready to use their talents for client and community. Dee Anderson has been a client of the Women’s Journal for many years as the owner of Delaware Hair Solutions. Teaming Together . . . Delaware Hair Solutions and Salon Pasca have become ONE….         302-525-6241

4559 New Linden Hill Road, Wilmington, Delaware


To Our Location

Thank you to The Executive Banquet & Conference Center for hosting our second quarter profile photoshoot. What a wonderful location for having a photoshoot. They are conveniently located just south of historic Newark, Delaware. The Executive Banquet and Conference Center is easily accessible from I-95, Rt 896 and Rt 40. Since opening, the conference center has been exclusively operated by Capozzoli Catering. Listed below are additional features of this beautiful event facility. You can contact them at 302-731-1800.

  • The Ballroom is over 7000 square feet
  • Built-in 24’ x 24’ dance floor
  • Over 400 parking spaces
  • Entire property is handicapped accessible
  • Executive Banquet & Conference Center is a non-smoking facility
  • Over-sized restrooms
  • Coat check (seasonal)
  • Bridal Suite with private bathroom