The Women's Journal

Are You Looking To Build Wealth?

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By Alex DelCollo, Financial Advisor

Diamond State Financial Group

Ladies, we have come a long way from winning the right to vote and the ability to open a bank account and purchase a home without a male cosigner. You are not alone if you are a woman making the financial decisions for your household. One study found that 40% of women lead household finances(1). Another study found that 95% of women will be the family’s primary financial decision-makers at some point in their lives(2).

Let’s continue to be successful. Here are some steps to get you started

Know your financial situation: Understand your income and your expenses: list investment and retirement accounts. Know your bank accounts and balances. Identify your assets and liabilities.

Establish your financial goals: What is important to you? Do you want to retire early, leave money for your family, buy a beach or mountain home, or give to charity? List your goals.

Work with a trusted person to help you achieve your goals.

Is your partner the primary financial decision-maker? Have a plan. Statistically speaking, you will outlive your male partner. Ensure you work with your partner to know where to find important information and who to contact should you find yourself the primary decision maker.

Alex DelCollo is a Financial Advisor at Diamond State Financial Group. She specializes in working with nonprofit organizations and professionals, business owners, and individuals preparing for retirement. Alex takes time to clearly understand a client’s dreams and concerns before developing financial strategies. She takes an educational approach and creates strategies to help overcome each client’s unique challenges and concerns to work toward their short-term and long-term financial goals.

These specialties include

  • Retirement strategies
  • Wealth management
  • Income protection strategies
  • Asset protecting strategies
  • Employee benefits
  • Legacy and estate planning
  • College funding strategies
  • Charitable giving strategies
  • Tax distribution strategies*

Alex strives to build deep-rooted, long-lasting relationships based on honesty and integrity. For more information visit

1Andrew Lisa, “It’s a Woman’s World: Survey Finds That Women Control Household Finances” Yahoo Finance, March 21, 2023

2McKinney, Andrea, “Women and Their Role as Financial Decision Makers,” Central Trust Company, June 14, 2022

*For a comprehensive review of your personal situation, always consult with a tax or legal advisor. Neither Cetera Advisor Networks LLC nor any of its representatives may give legal or tax advice.


Alex DelCollo, Financial Advisor, Diamond State Financial Group

[email protected]

Follow on facebook @alexdelcollofinancialadvisor