The Women's Journal

New Castle County People In Profile First Quarter 2026

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A special thanks to all of our profile participants this issue. Get to know them here, check out their websites and follow them on social media. All linked here.

click on the magazine above to read the flip-thru version

Carmella Davies

Carmella is a highly respected professional in the field of permanent cosmetics, holding the distinction of being double board certified by both The American Academy of Micropigmentation and The Society of Permanent Cosmetic Professionals. In addition to these credentials, she is also a Lifetime Member of the SPCP, demonstrating her long-term dedication to excellence, ongoing education, and the advancement of her craft. Her commitment to the industry began in 1999, and over the course of more than two decades, she has performed tens of thousands of procedures, earning the trust and loyalty of a strong, diverse, and deeply committed client base.

Her extensive experience and natural artistic ability can be seen in every procedure she performs. Carmella’s passion for the beauty industry is evident not only in the quality of her work but also in the meticulous care and attention she gives to each client. She takes great pride in enhancing natural features, creating balanced and elegant results that complement a person’s unique appearance. Permanent cosmetics involve enhancing one of the most expressive parts of the body; the face. Clients consistently seek out her expertise, knowing that the outcome requires both technical precision and an artistic eye.

Recognized widely as the leading authority on permanent cosmetics in the Delaware Valley, Carmella has built a reputation that extends far beyond her local area. Her impressive portfolio has attracted clients from distant regions, many traveling specifically for her skill and expertise. Her work is frequently recommended by an impressive network of professionals, including physicians, salon owners, stylists, and aestheticians who trust her implicitly and refer their clients daily. This level of professional endorsement speaks volumes about both her credibility and her consistent results.

Carmella’s artistry and longstanding reputation have also led to features in numerous publications, further solidifying her status as a respected figure within the industry. With every procedure she performs, she continues to demonstrate why she remains one of the most trusted, and sought-after experts in permanent cosmetics today.

 

Kristina Bray

Kristina, a licensed cosmetologist, is a highly skilled professional, specializing in both permanent cosmetics and eyelash extensions. With more than a decade of hands-on experience, she has developed a reputation for precision, creativity, and an exceptional eye for detail. Her journey in the beauty industry began in 2008 when she started training under Carmella, a respected authority in the field. This early mentorship laid a strong foundation for her technical abilities and helped shape her into the dedicated, knowledgeable artist she is today.

In 2010, Kristina achieved a significant milestone by becoming one of the youngest members of The Society of Permanent Cosmetic Professionals (SPCP). This accomplishment not only demonstrated her commitment to the profession but also highlighted her drive to meet the highest standards of safety, ethics, and artistry. Her continued pursuit of excellence led her to expand her credentials even further. In 2016, she earned an associate membership with The American Academy of Micropigmentation (AAM), a respected organization known for upholding rigorous standards within the permanent cosmetics community.

Kristina’s expertise extends beyond permanent cosmetics. She has developed advanced proficiency in volume eyelash extensions, a highly specialized technique requiring both precision and creativity. She received her certification from a top-tier trainer in New York City, a testament to her dedication to learning from the best in the industry. This training refined her ability to tailor lash designs to each client’s unique features, resulting in beautifully customized, natural-looking enhancements.

Throughout her career, Kristina has remained committed to ongoing education and professional development. Her passion for beauty and her meticulous approach to every service she provides have earned her a loyal clientele and the respect of peers and mentors alike. With her blend of technical skill, artistic sensibility, and unwavering dedication, Kristina continues to make a meaningful impact in the fields of permanent cosmetics and eyelash artistry.

Emily Stewart

Emily, a valued and dedicated member of our team, has been a licensed esthetician since 2015. A graduate of Jolie Health and Beauty, she discovered her love for the beauty industry early on and quickly gravitated toward the meticulous artistry of lash enhancement. From the beginning of her career, Emily displayed a natural eye for symmetry, detail, and design—qualities that have helped her grow into the highly skilled lash artist she is today.

Emily specializes in advanced volume eyelash extensions, a technique that requires both precision and creativity. She has mastered the ability to craft customized lash sets that flatter each client’s unique features, thoughtfully selecting the perfect combination of curl, length, and density. Whether her clients prefer a soft, natural look or a bold, dramatic effect, Emily’s work is known for being beautifully tailored, long-lasting, and incredibly comfortable to wear. Her gentle touch and technical expertise give clients confidence, making each appointment a relaxing and enjoyable experience.

Clients appreciate Emily’s commitment to her craft. She continually stays up to date on the latest techniques, trends, and product innovations, ensuring her artistry remains both current and exceptional. Her customization skills and attention to detail allow her to transform not just lashes, but how clients feel about themselves—enhancing their natural beauty with results that truly elevate their overall look.

While Emily’s primary passion is lashes, she also enjoys exploring advanced skincare treatments to complement her beauty expertise. One of her favorite treatments to perform and learn about is the Super H20 Hydrating Facial, which blends microdermabrasion with deep hydration to leave skin refreshed, plump, and glowing. This interest in skincare allows her to take a well-rounded approach to beauty, enriching the experience she provides to clients.

With Emily’s artistic eye, genuine passion, and dedication to her craft, every lash set is thoughtfully designed to bring out a client’s natural elegance—one perfectly placed fan at a time.

 

Sadie Graham

The Permanent Cosmetic and Lash Studio was founded in 1999 by Carmella Davies in West Chester, Pennsylvania. After years of excelling in nearly every corner of the beauty industry, Carmella had built a substantial following and an outstanding reputation for her artistry. Recognizing her true passion for specialized, transformative work, she shifted her focus to permanent cosmetics—a decision that would shape the future of The Studio. More than two decades later, with over 10,000 happy clients, The Permanent Cosmetic and Lash Studio has become one of the most sought-after destinations both locally and nationally for permanent cosmetic solutions, advanced eyelash artistry, and select skincare treatments.

Behind the scenes, the studio operates smoothly thanks to a dedicated and reliable support team. Kristina, our Business Manager, ensures that daily operations stay organized, efficient, and client-focused. Working closely alongside her is Sadie, our Studio Coordinator, whose role is absolutely essential to the flow and success of the entire space. Sadie’s warm presence, attention to detail, and ability to keep everything (and everyone) on track make her an invaluable anchor to The Studio. Together, Kristina and Sadie form the backbone of the practice, allowing Carmella and the artists to devote their energy to delivering exceptional service. Carmella is continually inspired by the young, talented, and creative team she has built; their fresh perspectives and shared passion for beauty help the studio grow and evolve year after year.

The Studio itself reflects the professionalism and comfort that define our brand. Located in a modern office park just off Route 1, Baltimore Pike in Chadds Ford (near the scenic Brandywine River Museum) our space blends a contemporary aesthetic with a warm, welcoming atmosphere. Guests are greeted by a clean, inviting reception area and guided into one of four state-of-the-art procedure rooms, each designed to resemble a sleek dental suite with the calming twist of a spa environment. Every detail is handled with the highest level of care, ensuring sanitation, safety, comfort, and complete peace of mind.

At The Permanent Cosmetic and Lash Studio, beauty, artistry, and exceptional service come together—thanks to a team that truly makes it all possible.

The Permanent Cosmetic & Lash Studio

www.permanentu.com

follow on instagram & facebook

call or text 601-883-0636

140 Commons Court, Chadds Ford, PA

To Our Location

I want to extend a special thank you to the staff at Permanent Cosmetic & Lash Studio for hosting our first quarter New Castle County profile shoot.  They are located at 140 Commons Court, Chadds Ford, PA 19317. Check them out at www.permanenttu.com. Or call/text them at 610-883-0636.

 

Thank You To Our Photographer

I would like to thank Debra Zeccola of Debra Zeccola Photography of Newark, DE for being our photographer for our profiles and covers photoshoot. Debra has over 28 years of experience as a licensed professional photographer. Debra provides her clients with outstanding photography services for weddings and events, family and individual portraits, baby photos ,and so much more. Debra is a joy to work with, and I couldn’t ask for a more professional photographer than Debra.

Debra Zeccola Photography     302-540-5800     @ZeccolaPhoto on facebook

[email protected]      www.debrazeccolaphotography.com