In today’s economy, we are all looking for ways to save money and stretch each and every dollar. One tried and true measure for saving money on your wants and needs is to use coupons. More and more shoppers are turning to the internet for coupons to use both online and off. Total Fusion Media is proud to announce that we are the official resellers of a new coupon website www.mywaycoupons.com! The website is fun and easy to use. It is free to consumers and very affordable for businesses to be listed!

Consumers are bombarded with more messages than ever before. Refining and clarifying your target segment is becoming evermore important as mass-messages are falling upon deaf ears.

Digital signage has been steadily cropping up over the last several years, and is revolutionizing the way organizations communicate with customers and employees. Look around and you’ll realize how many printed signs have been replaced by digital ones – in some cases, even that billboard you see as you drive or walk down the street. Now you see flat screens in your local dry cleaners, doctor’s office, fitness center, or restaurant – and even in places like elevators or taxis.

You’ve probably heard the old saying – I know that half of my advertising dollars are wasted, if only I knew which half! Although it’s not possible to know all the factors that go into effective advertising, there are a few elements that are crucial to an ad campaign that are profitable. If you strive to achieve as many of the following 7 factors as possible, you can be confident that you’ll have a winning campaign.

What is Push Marketing?
Letting potential customers/clients know who you are, where you are, and what you have to offer is all part of push marketing. This type of marketing (like TV and large outdoor billboards) was typically reserved for bigger companies with larger budgets. However, new OOH (Out of Home) marketing networks are bringing PUSH marketing to smaller companies because of lower costs.

Out-of-home marketing is becoming increasingly popular in today’s world of business.

You’ve probably heard the old saying – I know that half of my advertising dollars are wasted, if I only knew which half! Although it’s not possible to know all the factors that go into effective advertising, there are a few elements that are crucial to an ad campaign that is profitable. If you strive to achieve as many of the following 7 factors as possible, you can be confident that you’ll have a winning campaign.

Presented By:
Kiera Newnam & Renee Goolday

Effective marketing begins with your brand, and building your brand is the most worthwhile investment of your time, energy, brain cells and, finally, dollars. What’s a brand? A brand, in short, is what comes to your mind when someone says a word like Coca Cola. Or Mercedes Benz. Or Ben & Jerry’s. Customers give their business, and their loyalty, to brands they like and like to be associated with.

Presented By: Kiera Newnam
The dreaded “R” word.

So, is this a recession? It very well could be. And if it is, it will historically last for about a year. The U.S. has experienced nine recessions since World War II, which means we’ve lived in recessionary times one year out of every six.