By Karen S. Furst
If web design prices have your head spinning, why not join the ranks of others and build your own? It may take a little more time, but you’ll have the satisfaction of knowing that you did it yourself. This is a particularly good route for new business owners or for people wanting to build a family or hobby website. Hiring a designer could cost you anywhere from $750 and up, but you can build your own for much less. Be sure you have plenty of time to …

By Karen S. Furst

So you’ve got your website up and running. Now you can sit back and watch new customers pouring in, right? Well, maybe. First your potential customers have to find your site. How do you ensure that this will happen? Of the millions of websites in existence today, how do your customers find yours?

By: Karen S. Furst
Computers were supposed to free us from the paper pile-up. Instead, we print out more than ever, generating huge stacks of files and investing record amounts of money to store our paper. We buy paper, file folders, labels, and file cabinets; and still the paper stacks overwhelm us. Home organizing is big business, and TV shows showing you how to clean up your act abound.

By: Karen S. Furst
What is a Blog?
A blog is an online diary or journal, usually devoted to a particular topic, that combines text, images, and links. Entries are arranged in a reverse chronological order, are permanently archived, and can be retrieved by category. Most blogs are text-based, consisting of a series of observations, news, or commentary, but there are also video blogs and photo blogs. Several million people worldwide use blogs for publishing web content.
Blogs can be personal or business oriented. Personal blogs relate life stories, lessons learned, opinion, …

By: Karen S. Furst

Imagine this scenario: a potential customer lands on your website and wants to find out about your business. She starts to surf around on your page. What is this experience like for her? Does she see a clear focal point with a short description of what your site or business will do for her? Is she able to navigate from page to page, easily finding the information she is looking for? Does she notice clear graphics that load quickly and complement the content?

By Karen S. Furst

A good logo is instantly recognizable. Think of a striped apple with a bite out of it; two red bull’s eye concentric circles; or five interlocking colored rings. These logos—for Apple Computers, Target, and the Olympics—are eye-catching but simple designs that pair strong graphics with appropriate color to brand the organizations they represent. Your logo should do the same for your business.

By Karen S. Furst
You sit down in front of your computer and put your hands on the keyboard. A blank monitor screen stares back at you. You want to write some copy for your new website, but where do you start? Lucky for you, website content has coalesced from a random collection of information into a cohesive set of standardized pages that web surfers are not only accustomed to, but expect. Follow this basic formula for sure-fire success:
Home Page
Think of the home page as a storefront window. Here, surfers will …