The Importance Of Great Book Cover & Editorial Art
Let me Entertain You, Let me Make You ______ (Fill in the Blank)!
Ara Atkinson-Skinner offers creative solutions to business owners, entrepreneurs, art directors, authors, writers and discerning clientele “Make Their Mark” with distinct unforgettable original illustrations and creative design.
By Ara Atkinson-Skinner
Ara Illustrated Studio Group
You have written something amazing, an article, a beautiful collection of poetry, a “how to” guide or the epic novel and you have a fantastic title and now it’s time for the book cover or the editorial art to crown your work. You have poured many hours into writing, possibly years to get to this point and now you are ready to share it with the world. So, be sure to at least give some careful thought to the cover art and creative design.
Who will you touch with this work or who will care about what you have to say? What’s the purpose? Do you want to take someone on a journey through your story, or maybe you want to share a triumph that will inspire, inform or educate? So many questions, however all are necessary to answer to help the artist understand and articulate the genre and energy of your book or article and help make that powerful connection to the intended audience– Not just any audience, but the right audience!
The “Ultimate Tease” should be the goal in the final cover, not too much and not too little—just enough to pique interest or curiosity to want to know more! The art, colors, fonts and design all come into play to help articulate the overall theme of your book and pull in the reader instantly.
Finally, the cover or editorial art should make your audience “Feel something”, your book or article is entertainment for someone to escape, to take a journey or learn something new through your words. Just like the song lyrics from the play Gypsy, “Let me entertain you, let me make you smile” or is it…cry, cringe, laugh, learn, think, question, etc.? Illustration and Design can help set the stage to attract the perfect readers & following that want to invest in your creative works!
Here is my latest illustrated cover design & companion workbook. To find out more about the author & book: www.carolynBsullivan.com
Ara Illustrated Studio