By: Megan L. Reese,  Market Director, Ladies Who Launch – West Chester
Everyone knows that first impressions are important, so we do our best to present ourselves well. We arrive prepared and on time, smile, dress impeccably, listen attentively and exude confidence. However, what about the first impression you leave with those people who you aren’t meeting in person?
I’m talking about your written image – the way you convey yourself on paper and on the web. Did you know that when someone visits your website you only have three seconds to capture that person’s attention? If you don’t engage your readers, they will quickly move on to a competitor.
With the majority of our new “introductions” occurring on the Internet via our websites or through a résumé, the first impression we make is crucial. A website that lacks professionalism or looks amateurish won’t do much to establish you as an expert in your field. Similarly, if you are posting or submitting your résumé for a job search, it should highlight your results and not be riddled with spacing, grammar and   spelling errors.

This is where having a great WORDrobe® comes in handy! You update your clothing wardrobe each season, right? It’s just as important to have a current WORDrobe®.

Having a current WORDrobe® means that your words
•    convey your brand image to your target market,
•    are styled to reflect your individual personality,
•    reflect fresh content on paper or your website – no passé phrases or “last season’s” words,
•    invite readers to learn more about you and/or your business,
•    effectively convey your main points, rather than just filling space – less is more, and
•    drive results!
By taking steps to ensure your written image mirrors your personal style, you will send a consistent, professional message to your associates, clients, or potential employer. You’ll be looking good in 2010!

Her Write Image™ specializes in the following services for female entrepreneurs:

•    Identifying your target market and unique selling proposition (USP) so that you distinguish yourself in the marketplace and generate demand for your products and/or services.
•    Saving you time and energy on creating effective messages for your business so you can spend your time focusing on what’s important to you, your family, your company and your clients.
•    Reviewing your current copy and providing you with an objective view of your business so you gain a fresh perspective, unique insight and remain relevant in the marketplace.
•    Ensuring your written image mirrors your personal and business image so you communicate consistent brand image messaging to your clients.
•    Providing you with copy designed to attract your ideal customer so your messages impact your target audience and motivate them to take action.

About Megan:
Megan L. Reese is founder and WORDrobe® Stylist for Her Write Image, LLC, a brand development and copywriting firm for women entrepreneurs. During her almost 20 year tenure with a Fortune 500 Company, Megan spent a decade helping women realize their entrepreneurial dreams. While in the corporate world, Megan rediscovered her talent for writing and ignited a new passion – coaching entre-preneurial-minded women to achieve their goals. In 2008, inspired and ready for new challenges, she founded Her Write Image™, a boutique online copywriting company.
Today, Megan asks, “How can I enhance your written image?” Considering herself a WORDrobe® Stylist, she defines written image as the way a person or business is conveyed on paper and on the web. Megan noticed there was a disconnect between how women present themselves in person and how they appear in writing or on a website, so she set out to bridge that gap.
In addition to Her Write Image, Megan was previously the Market Director for the West Chester and Harrisburg Ladies Who Launch communities. She is also the exclusive Featured Lady writer for LadiesWhoLaunch.com. Ladies Who Launch is the first new media company to provide resources and connections to female entrepreneurs. A passionate expert on the feminine approach to launching businesses, her insights have been sought by Savor the Success, Examiner.com, The Daily Local, About.com, Urban Darling, 4FashionAdvice.com and The Wall Street Journal.

Megan, who earned her Master of Arts degree in English from West Chester University, is an avid Pittsburgh Steelers fan, the proud mom of two teenage journalists and can recite the alphabet backwards in under four seconds.

Testimonials:
“Megan is a gifted writer. She captures the essence of WHO you really are on paper…What Megan did for me was help to arrange the words to reflect who I am. Megan will be on speed dial from now on.” ~ Corinne Phipps, Founder & President,
Urban Darling

“For me, I’ve always had lots of ideas, all swirling in my head. Sometimes writing comes easy and sometimes it doesn’t. Megan has a wonderful ability to take a lot of information and synthesize it, work her magic to compose the words so effortlessly, and make it compelling.” ~ Kim DeYoung, Founder, Metromom