Digital Media And Signage In 2010
Presented By: Kiera Newnam & Renee Goolday
Digital signage has been steadily cropping up over the last several years, and is revolutionizing the way organizations communicate with customers and employees. Look around and you’ll realize how many printed signs have been replaced by digital ones – in some cases, even that billboard you see as you drive or walk down the street. Now you see flat screens in your local dry cleaners, doctor’s office, fitness center, or restaurant – and even in places like elevators or taxis.
To be in Times Square in New York City is to see digital signage on steroids – a place where people actually go to see the advertisements and be part of the scene.
What makes digital signage different?
1. It’s placed-based: it reaches on-the-go consumers where they are.
2. It’s dynamic: when networked, screens from throughout the country can be updated from a central location.
3. It’s measurable: audience tracking technologies let you know exactly how many people are looking at their messages.
Digital signage and Digital Out-of-Home (DOOH) offers advertisers reliable, measured dynamic media presentation with very concise market, location, timing and demographic targeting at a scale and price that makes DOOH one of the best advertising tools available.
*Information provided by Digital Signage Association
To set up a complimentary Out of Home Marketing Consultation please contact Kiera Newnam or Renee Goolday, Marketing Specialists, at 302-352-9475 or visit www.totalfusionmedia.com.
About Total
Fusion Media:
Total Fusion Media is the industry leader in providing Out of Home Marketing Solutions. Our goal is to help local businesses brand themselves through our indoor digital billboard network, increase sales with our in-store point of purchase displays, and give clients professional digital media for their displays as well as a professional website. The daiOOH Network is made up of strategically located large LCD TV screens in the area’s leading restaurant, fitness and leisure locations running 15, 20 & 30 second rich media ads 24 hours a day/7 days a week. We offer several low cost branding solutions that will fit the need of your business.




















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