By Tara White Kee, Marketing Manager Professional and Continuing Studies, University of Delaware

Finding a job involves more than a resume and a cover letter, even if you have the best credentials. You need to stand out in the crowd. The University of Delaware Division of Professional and Continuing Studies is now offering the MyBrand career transition program to the public as a tool to help individuals gain the edge over the millions of other job seekers.

MyBrand is a career transition program that allows participants to discover what differentiates them — to find their focused, highly-differentiated “brand.” It provides tools and resources to identify the best opportunities, perform well in interviews, network effectively, and review job offers strategically. For maximum flexibility and convenience, the program is accessed online. Sixty minutes of online and phone-based individualized career coaching are also included in the program.

Through Professional and Continuing Studies, the University offers certificate programs, continuing professional education, and customized learning solutions, as well as evening, part-time and online degrees for returning adults and other non-traditional students. Professional and Continuing Studies is adding the MyBrand career transition program to its offerings for  current and past students and
for residents in Delaware and the region who are seeking new career opportunities.

“The MyBrand three-month program is exactly what our adult students need as they prepare to re-enter the workforce,” said Academic and Professional Programs Director Dayle Thorpe.  “MyBrand was the clear choice in providing an innovative approach to the career transition process.

The MyBrand career transition program is being offered through a partnership between CareerMinds.com and the University of Delaware’s Division of Professional and Continuing Studies. “We’re honored to be a connected to the University of Delaware,” said CareerMinds partner Justin Schakelman. “The University’s prominence means we are able to reach a significant number of job seekers with MyBrand. Most importantly, we’re able to make a real difference in the lives of those participants with a service that delivers real value.” The MyBrand program provides 90 days of access to a wealth of online materials and information. The cost is $449. For more information, please visit http://www.pcs.udel.edu/mybrand/.

Tara White Kee is the marketing manager for the University of Delaware’s Division of Professional and Continuing Studies.

The Division can be contacted at (302) 831-7600.