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Like Walking on Air

2 October 2009 No Comment View all Articles by: A Plus Floor Store Inc

aplus_guys_oct09 Presented By: A+ Floor Stores

New Flooring Product Takes Flooring to New Heights.

AirStep Plus represents the dawn of an amazing new flooring product from Congoleum. From top to bottom, AirStep Plus is loaded with the looks and features that take flooring to new heights.

• AirStep Plus offers protection like no other floor you can buy.

Worried about soil and stains? The wear surface with built-in Scotchguard™ Protector repels dirt, grime and liquids and resists even the toughest stains, making AirStep Plus a breeze to maintain.Airstep_check_kitchen

airstep_logo1• AirStep Plus also contains silver, nature’s own antibacterial protection to guard your floor against bacteria, mold and mildew.

The unique Ultratec construction gives AirStep Plus exceptional durability and wear resistance. It is warm, quiet and comfortable underfoot.

• AirStep Plus can be installed loose lay, perimeter fastened or fully adhered over most subfloors with little floor preparation.

AirStep Plus is environmentally friendly and FloorScore certified. FloorScore certified flooring products have passed a third party certification process, and are recognized as contributing to good indoor air quality in order to protect human health.

AirStep Plus

Better Than Fiber Floor?

  • This is not Fiber Glass. Airstep plus has a felt middle and a vinyl composite with limestone backing. The felt allows it to move with a wood subfloor. The special backing balances it to allow it to lay flat.
  • Most Fiber Floors are made in other countries. AirStep Plus is an American-made product.

Innovation = Profit Now

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  • Scotchguard allows for brand name recognition, with easily demonstrable results. Showing consumers the product with Scotchguard will allow them to find value in it. Xclusive costs three times the amount of Scotchguard.

  • Silver is an antimicrobial treatment. It helps inhibit bacterial growth.
  • Since it moves with the subfloor, it has a 20 year No Buckle Warranty.
  • It still has a nice flexible hand. Customers can feel the difference.

Installation:

  • This has all three installation options. They are full spread (which is pressure sensitive), loose lay or perimeter. You can perimeter with adhesive or staples, whichever is your choice.
  • No seam or size limitations on wood subfloors, like fiber floors.
  • It can go over OSB & span 1/8” gaps when loose laid or perimeter fastened.

Do the Math:

  • This has features from more expensive products, with the Scotchguard and silver treatments. AirStep Plus will increase build value and make more margin.
  • AirStep Plus allows for more installation options and is great for Do-It-Yourself.
  • There are less subfloor costs with AirStep Plus. It can end up cheaper than a Prelude product after the subfloor costs. This can help retail sales and may help you receive new builder business.

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