By: Carla G. Vicario, Owner Ben-Dom Printing Company

Print, the oldest form of communication, dates back to the chisel and stone and amazingly, still remains the number one choice of conveying information today! History credits Johannes Guttenberg, German inventor of the printing press, as the “single most important invention of the second millennium”, according to Time Life Magazine. After spreading quickly through Europe, the introduction of the printing press to North America came in 1638 when Stephen Day and Jesse Glover delivered and ran the Country’s first press in Cambridge, Massachusetts. Printing secured its place in history as revolutionizing the information age. It established a method of contact that was capable of informing the masses both quickly and efficiently, thereby lending itself to re-define commerce and how we do business.

Today’s information age offers us a multitude of possibilities, with designing, printing, copying, and mailing, remaining top on the list of preferred methods for establishing your identity and communicating your message. In the print world, the most popularized forms of print methods are, off-set printing, digital printing, and screen printing. Offset Printing is a common technique where the inked image is transferred or (offset) from a plate to a rubber blanket, then to the printing surface. Offset printing benefits would be its ability to create a high volume of print thereby establishing a cost benefit to our customers. Digital Printing is the reproduction of images on a physical surface. Digital is a great print tool for clients who are looking for easy customization capabilities in print media. Additionally, digital printing adds value to your business from the ease in ability to positively affect an overall communication campaign. Finally, Screen Printing is a printing technique that uses a woven mesh to support an ink blocking stencil. Credit is usually given to Andy Warhol, the avant-garde Pop Artist of the Sixties, for popularizing the format of screen printing. He is perhaps best known for his screen print in flashy colors of Marilyn Monroe. Benefits to screen printing are in its versatility of working with a variety of materials.

So, where would we be without print? With the popularity of a “paperless media”, Lexmark conducted a study based on that very question. What they discovered with that study was that people still prefer to hold materials in their hand to read. Another survey conducted by Wharton for Pepsi, Frito-Lay, Colgate, and Palmolive revealed that top advertising results come from print media campaigns with a strong emphasis on direct mailing products and repetition of print media campaigns. So, as you can see, these top surveys reveal, print is here to stay!

After establishing the important role of the printing, designing and copying, what about the campaign? Equally important, how are you going to market your products and services? Have you identified your goals? Are you looking for products that will serve you long term or short term? Are you looking to generate leads or as a path to build long term relationships? Are you looking only for a one- time sales tool? By asking yourself these questions, Ben-Dom Printing Company can help guide you to establishing the right print campaign for your business. We can identify the proper printing tools you require to help promote your campaign. Are you looking for a quick sale, a build- up of future clients, a visit to your website, a call, to establish an appointment or a visit to your business, or a survey to obtain customer/client information? Direct Mail Marketing continues to be a powerful tool for many businesses as well. Once you have identified your marketing strategy you can begin to build your target audience. Whether it is business to business, geographic, demographic, or whatever specific segment you identify, Direct Mail Marketing is an effective way to keep your information in the hands of your clients and future prospects.

Don’t Delay
Contact Ben-Dom Printing Today
302-737-9144
www.ben-domprinting.com

Showroom Hours:
Monday – Friday
8:30 AM – 5 PM

LEXMARK MYTH BUSTERS

Myth Buster #1; Online technology is the death of paper. Ninety (90%) of the people polled preferred to hold their materials in hand.

Myth Buster #2; On-screen trumps hard copy content. One in three people surveyed cited the desire and need for a hard copy in its ability to forward and “share” information. They again overwhelmingly stated, “I would simply prefer to read and share content in hand.”

Citings:
Williams, Roy H.; Selecting The Most Effective Advertising Media; 10/6/03; Entrepreneur Connect; http://www.entrepreneur.com./advertising/adcolumnhistoryhwilliams/article64738.html
1106 Media Inc.; Lexmark Study Shows Printing Remains Strong Despite Paperless Media Options; Recharger Magazines; 1/10/02; http://www.rechargermag.com/articles/33491.
Wikipedia, Free Online Encyclopedia; http://en.wikipedia.org/wiki/history_of_printing

I am Carla Vicario, sole owner of Ben-Dom Printing Company, provider of full service printing options. I want to send my sincere gratitude to all who have helped us reach our latest plateau as we are now celebrating fifteen years in the printing business! My goals invariably, are to help our business clients establish growth and opportunity through our services. We provide top-notch customer service in Designing, Writing, Printing, Copying, and Mailing Services. I personally welcome the opportunity to meet with you to discuss your printing needs. Don’t Delay – Contact Ben-Dom Printing Today.

302-737-9144
www.ben-domprinting.com