Getting to Know DuraCeramic, A Twenty-First Century Flooring

DuraCeramic features:
*NATURAL DESIGNS - No matter what decorating style you’ve chosen for your home, DuraCeramic’s natural designs will harmonize with any décor. With a wide variety of slate, marble and stone looks to choose form, your decorating options are unlimited.
*WARMTH - No more tiptoeing around the room. DuraCeramic is significantly warmer than ceramic and other natural stones.
*QUIET – DuraCeramic’s overall construction absorbs sound and creates a more peaceful atmosphere in your home.
*INSTALLATION CHOICES - DuraCeramic can be installed with grout for the popular look of tradition ceramic and stone or without grout providing a fresh and distinctive upscale visual
*SPEED OF INSTALLATION - Installed with or without grout, a typical DuraCeramic installation can be completed in about half the time it takes to complete a comparable ceramic tile installation.
*TILE SIZE –
-16” x 16” nominal – DuraCeramic is available in larger scale tiles providing consumers the dramatic look of today’s upscale floors.
- 8” x 8” nominal – Selected designs are available in the DuraCeramic Options 8” x 8” tiles alone or in combination with the 16” x 16” DuraCeramic tiles.
Tile has finally come into the 21st Century. Now you can have all the advantages of a ceramic tile floor with the performance features designed to meet today’s demanding lifestyles. New DuraCeramic is warmer to the touch, more comfortable underfoot, and faster and easier to install than traditional ceramic tile. You can even choose to install DuraCeramic with grout or without it. The final design is up to you. DuraCeramic is the intelligent choice for today’s lifestyle.
- Warmer and More Comfortable Underfoot than Ordinary Ceramic
- Installation options – Install with or without grout
- Limestone Composite Construction Resists Chipping and Cracking
- Upscale 15 5/8” x 15 5/8 “ ungrouted nominal tile size
- Extremely Durable and Easy to Maintain
- Lifelong Limited Warranty against Fade, Stain and Wear Out / Five-Year Commercial Limited Warranty
- DuraCeramic can be walked on immediately after tiles are installed unlike ceramic where tiles have to be set and can’t be walked on or grouted until the next day.
Regular Care
- Sweep or vacuum regularly to remove grit and sand that can abrade, dull or scratch your new floor. Do not use a vacuum with a beater brush, because it may damage the floor’s surface.
- Wipe up spills promptly with a damp cloth or mop.
- Wash your floor with Congoleum Bright ‘N Easy No-Rinse Cleaner or other suitable resilient floor cleaner.

Caution: Avoid one-step “mop and polish” products, dishwashing liquids and oil-based cleaners. These may leave a residue which can attract dirt and dull your floor’s finish. Avoid cleaners that contain abrasives or solvents which may permanently damage your floor.
Do not use acrylic or silicone sealers or penetrating sealers on the tile surface. A copolymer or acrylic grout sealer compatible with acrylic grouts may be used on the grout. Do not use a penetrating silicone sealer on the grout.
The use of floor polish is optional. Light commercial areas that receive a high concentration of traffic or more frequent spills can be maintained with Congoleum Commercial Satin-Gloss Polish (C3100) for added protection. Do not buff the floor.
Warranty
Residential DuraCeramic Limited Warranty
Congoleum provides a lifelong warranty that your floor:
1.Will be free of manufacturing defects
2.Will not wear out
3.Will not fade
4.Will not stain
The Residential DuraCeramic Limited Warranty covers materials for the period of the warranty of the warranty, and reasonable labor costs for the warranty period if professional installation was paid for when the original floor was installed.
Five-Year Commercial DuraCeramic Limited Warranty
The Five-Year Commercial Limited Warranty means that the floor:
- Will be free of manufacturing defects
- Will not discolor from mold, mildew or alkali
The Five-Year commercial Limited Warranty covers material for the warranty period, and reasonable labor costs during year one if professional installation was paid for when the original floor was installed. For years 2 and 3 the warranty covers material and 50% of reasonable labor cost if professional installation was paid for when the original floor was installed. After the third year, material only will be paid for. Labor will not be paid for.
A Plus Floor Store has been in business for 14 years in the Kent County area. Bob Dashiell owner of A Plus Floor Store, Inc. has been in the flooring business for 24 years, Steve Dashiell has 15 years, Dave Swetland has 13 years, and A.J. Parker has 3 years in the floor business. With over 55 years of experience between them they can certainly answer any questions that you might have about flooring.
For more information please call A Plus Floor Store, Inc. at 302-698-3313 or 1-800-672-6107.
Testimonial:
“Dear Mr. Dashiell: I just wanted to let you know what a fine job your staff did for us on Aug. 9 and 10. Our kitchen, foyer and laundry floors are just gorgeous. Your sales consultant A.J. was most knowledgeable & efficient in getting our order put together. And the installers James and Jim did a wonderful job. They were on time, worked quickly and cleaned up beautifully after themselves.”
“My husband and I are most pleased with our new floor and our cat loves it too. We shall recommend your company to our friends. If we ever need work again we will certainly call A Plus Flooring.” ~Thanks again, T. & L M, Milford, DE
Publisher’s Note:
Over the years I have used A Plus Floor Store, Inc. for all of my carpet jobs. As well as my daughter’s home. One of my jobs was for a hallway and stairs in a six bedroom bed and breakfast in Lewes, DE, after five years of wear and tear that carpet still looked like brand new. So when I sold the B & B and built a new home I went to see A Plus for all my flooring. I can’t say enough good things about them and their service. Thanks Guys, PR




















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